From start-ups to Fortune 500 companies, I have transformed brands across multiple industries and platforms. With over 15 years in the industry, I have an affinity for uncovering human truths to build strong impactful brands, from the inside out.
What I do
Organizational Change Management
Research & Insights
Workshops/ Team Dynamics
Creative Process/ Innovation
Led usability research, designing, conducting and delivery final report of testing for the Apple support application. I uncovered the user’s threshold for giving feedback after a customer support experience.
Led organizational design and restructuring of the Global Customer Experience and Design Organization teams at MetLife. I developed talent strategy, recruited the executive leadership team, led team building workshops, and cultural shifts.
PITCH WINNING WORK
Led brand strategy to guide and inspire creative development of Olay's #FaceAnything movement. This campaign encourages women to be unapologetically bold, true to themselves and features women who protested being called “too much”.
18 RABBITS ORGANICS
BRAND STRATEGY & DESIGN
As a board member and CMO, I led brand strategy, website design, and packaging re-design during a pivotal time for 18 Rabbits Granola. Transparent packaging shaped the bar category and I created a strategy that moved the company forward.
BRAND DEVELOPMENT & APP DESIGN
Named the “The Pioneer of Mobile Dating” by Forbes, I developed a location-based dating app with a mission of enabling real-time human connection via mobile tech. The app received 20,000+ downloads and was a catalyst for female’s adoption of dating apps.
Lead planner that brought Lee’s Jeans brand positioning of the “Feeling of Fit” to life among women with a pop-up shop approach to unearthing consumer insights that inspired creative teams.