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My intention is to illuminate the darkness so that others may live in the light - in everything I do.

For my agency and brand clients, I unearth insights and develop creative and impactful ideas.

In my writing and speaking, I dig deep into my heart and life experiences to say what others won’t. Some say I have a black belt in truth telling. I’d like to think I keep it real. 

I’m a proud Texan but for 16 years, found comfort in the grit of New York City. I recently switched coasts for the sunshine, waves, and acai bowls of Ocean Beach, California. My instagram @aubree.nichols and writing for The Week, Elite Daily and Observer, has helped me become a resonant voice in the self-love movement, which I believe is the ultimate love story. I am working on my first memoir, Enough, that will inspire women to reclaim their power and cultivate a loving relationship with themselves. Spreading the message of self love is my mission. 

I've been called a dot connector, inspirer and champion of creativity. After 10 years in NYC ad agencies and earning a Masters Degree in Organizational Change, I focus on nurturing creative culture and process.

My proprietary workshop, Stoked! helps teams get unstuck and ignites breakthrough thinking. As a brand strategist, my approach is founded in the belief that creativity and effectiveness can co-exist. I earned an Effie for my work on the SAAB “Born From Jets” campaign that increased sales 37% within 1 year. As a researcher, I uncover insights by asking good questions, listening for the unspoken and talking to respondents as dear friends. 

Whether I’m conducting focus groups, creating a keynote deck, or pouring out my soul on the page, I love what I do. I feel best when I’m creating and am blessed with each new opportunity and challenge.