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From start-ups to Fortune 500 companies, I have transformed brands across multiple industries and platforms. With over 15 years in the industry, I have an affinity for uncovering human truths to build strong impactful brands, from the inside out.

 
 

What I do

 
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Brand Strategy

Workplace Culture

Organizational Change Management

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Research & Insights

Workshops/ Team Dynamics

Creative Process/ Innovation


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Writing

Speaking

Storytelling

Client Work

 
 

APPLE

USABILITY TESTING

Led usability research, designing, conducting and delivery final report of testing for the Apple support application. I uncovered the user’s threshold for giving feedback after a customer support experience.

METLIFE

DIGITAL TRANSFORMATION

Led organizational design and restructuring of the Global Customer Experience and Design Organization teams at MetLife.  I developed talent strategy, recruited the executive leadership team, led team building workshops, and cultural shifts.

 

OLAY

PITCH WINNING WORK

Led brand strategy to guide and inspire creative development of Olay's #FaceAnything movement. This campaign encourages women to be unapologetically bold, true to themselves and features women who protested being called “too much”.

18 RABBITS ORGANICS

BRAND STRATEGY & DESIGN

As a board member and CMO, I led brand strategy, website design, and packaging re-design during a pivotal time for 18 Rabbits Granola. Transparent packaging shaped the bar category and I created a strategy that moved the company forward.

 
 
 
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URBAN SIGNALS

BRAND DEVELOPMENT & APP DESIGN

Named the “The Pioneer of Mobile Dating” by Forbes, I developed a location-based dating app with a mission of enabling real-time human connection via mobile tech. The app received 20,000+ downloads and was a catalyst for female’s adoption of dating apps. 

LEE JEANS

LEAD RESEARCHER

Lead planner that brought Lee’s Jeans brand positioning of the “Feeling of Fit” to life among women with a pop-up shop approach to unearthing consumer insights that inspired creative teams. 

 

Other Clients